Example Cost Scenarios

Lets say you are a realtor and are interested in advertising in multiple locations.  You want to advertise for at least 6 months and want to target your marketing based on location.  You also want to highlight specific properties that you have listed and will want to change those as new properties become available during the 6 month period.
 
To do this with a traditional advertising source like a magazine, you would have to create your first ad with them, which will cost you anywhere from $100 to $500 dollars.  Once that ad is completed, which shows your picture, the realty company you work with, your contact details and 5 listed properties you are highlighting, it gets sent off to print and will appear in the next months issue, because you missed this months deadline.  So now you wait 30 days and have paid another $500 dollars for a 1/4 page ad which will be seen by 25,000 people.  
 
Once the ad runs, 2 of the listings have already been sold, so that was a wasted effort and you have 3 new properties you want highlighted.  So you put up another $500 for the second month with the new properties...this continues for another 2 months and you've spent another $1,000.  By the 5th month, you are questioning whether to do it, but you want to grow your business, so you have feel you have no choice and you put up another $500 (how much have you paid each month to change your ad?).  Now in the middle of this 5th month, you decide to change realty companies, so now that ad is invalid and you wasted the last $500.  Once again, you pay new ad creation fees and another $500 to run your ad for the 6th month for your new company.
 
To Summarize, for 6 months and to reach 150,000 potential readers, plus the missed first month (so you did his over 7 months), you spent approximately $4,000 and lost out on opportunities because of out dated property listings.  Of the 150,000 potential readers, more than 50% of the issues never got read or went into the trash and of the 50% left, you had to compete with 15 different realtors listed in the same magazine (This is conservative, because there were probably a lot more).  So you probably only reached about 5,000 individuals in total for $4,000.

Now, lets look at the same scenario using Digital Advertising with Intertise and the Value Vision Network.  First, you signed a 6 month contract with us for up to 15,000 weekly viewers, which over the 6 month period equals out to just over 385,700 viewers.  This would have only cost you $2,025 or roughly half of what you paid to the magazine.  In addition, over the same period, you changed your ad every time you had new property listings and when you changed companies, which only cost an additional few dollars on top of the initial fee to create your ad.  So in total you reached over 385,000 viewers for about $2,080 and when your property listings changed in the middle of the month and when you changed companies, you only lost 48 hours, versus 2-3 weeks, because we updated your ads almost immediately.
 
So to compare these two scenarios:

It's clear that you get a lot more value with Digital Advertising just from a pure cost perspective, but there are also other many other Value & Benefits you get, including changing ads and locations in 24-48 hours, your ads are FULL SCREEN every time, not 1/8 or 1/4 or 1/2 pages, they are animated and in full color and NEVER compete side by side with other ads.  In addition, we typically will never run more than 3 ads for the same type of business in one reel and you can even advertise exclusively in a given location for additional fees.
 
We think the business proposition is simple, but if you're still not convinced, keep browsing through the web site and check out our Return on Investment page, our Customer Testimonials, our Value & Benefits and Features and Capabilities and then give us a call to discuss your specific needs.