Digital Signage Background

What is Digital Signage exactly? How does it work? Is it complicated to setup and expensive? How can it help my business? These are all questions we hear every day from businesses and potential customers, so we'll take a few minutes here to give you a background on Digital Signage and explain how our systems and software work.

Dynamic Digital Signage (DDS) or Electronic Digital Signage (EDS) as it's sometimes referred to is beginning to sweep across the country. Market penetration in the U.S. is just getting started though and saturation is years away. DDS was actually born in Las Vegas in the 1970's and is now prominently seen in all its glory in New York, London, Tokyo and other world class cities.

While the U.S. is just beginning to roll DDS out in mainstream form, Europe and Asia are far more along in this effort. As has been the case with other new technologies (broadband, cell phones, wireless, smart cards), the costs to implement DDS are much lower in European and Asian markets than in the U.S. because of infrastructure. Now as plasma and LCD screen costs are dropping and broadband connectivity is becoming readily available, the time is ripe for a digital signage revolution in America. 

In Traditional form, DDS can be used to replace and/or supplement traditional signs, posters and other forms of in-store advertising. But as with any new technology, application from a traditional source is just the beginning. DDS can now be used to replace outdoor billboards, integrate seamlessly with television programming and even display full screen streaming video. Those are only a few of the ways DDS can help bring an integrated marketing approach to your business. The possibilities are infinite!

From a Return On Investment (ROI) standpoint, the obvious reason to utilize DDS is that it reduces advertising and printing costs. But the real savings comes from the flexibility DDS brings to advertising and marketing campaigns. Digital signs can be edited electronically from remote locations, giving businesses the ability to update their messages at any time. The speed and ease with which DDS ads can be launched and changed is unmatched by an other advertising mediums. This flexibility, if used correctly, can easily pay for itself in a short time.

Along with influencing impulse and point of purchasing buying trends, DDS is currently being used to increase in-store sales. Digital signs have been shown to increase in-store sales by between 5% and 40%, depending on which study you read. But while the effectiveness of any advertising is difficult to measure exactly, point of purchase and impulse buying sales techniques clearly work. The proof? When was the last time you went to the grocery store not intending to buy chewing gum, but left the store with it anyway? Now think about how you could harness and utilize that power in your own business? From retail stores to corporate meeting rooms, from educational facilities, to public plazas, when used effectively, DDS can dramatically change the way your customers are influenced. Read on and we're sure you will agree that DDS is the wave of the future!

For a more in-depth look at how our our infrastructure, network, systems and software work together, click here.