Advertising Frequently Asked Questions

What is The Value Vision Network?

The Value Vision Network (VVN) utilizes proprietary Internet technology to deliver high impact visual advertising to a diverse network of retail locations. Compelling graphics and animation are delivered to one or more flat-panel monitors, strategically placed throughout the retail location or at the Point of Purchase (POP). VVN’s captivated audience ranges from customers waiting in line at a convenience store to patients in a doctor’s waiting area.

Why should I advertise on VVN, as opposed to other forms of advertising?

VVN’s advertising rates are significantly lower per ad, location and customer than traditional forms of advertising, including direct mail and coupons, yet it offers a much more effective form of delivery.

• Colorful graphics and animation create an “eye-catching” visual advertisement. You get a much more compelling ad for the same price or less than a quarter-page black and white ad, lost in the ruffled pages of a poorly printed circular. 
• VVN ensures that the advertising message is reinforced. The typical advertising “spot” is ten seconds in length and repeats, on average, every three minutes. In the average retail location, the advertiser’s message is displayed over 1,400 times per week!
• It’s like being on the cover every time! Unlike sectional page ads displayed in print media, your ad doesn’t compete with others.  When your ad is displayed on the screen, it is the only image displayed.
• You have a captivated audience already in “buying mode”. Statistics show that “out-of-home” methods of advertising are much more effective than “in-home” advertising. With VVN your message is reaching an audience that is in a retail environment preparing to, or in most cases making a purchase.

What kind of flexibility does VVN offer me as an advertiser?

Unlike traditional forms of advertisement, requiring significant “lead times” before your ad is displayed, VVN’s proprietary software gives our advertisers the flexibility to place, change or edit their message on a daily basis, facilitating one-day specials and limited-time offers. Advertisers may also “pick and choose” retail locations to allow for geographically-specific advertising. Also, with VVN, advertisers have the flexibility to advertise in just one location or across the entire Value Vision Network.

The ads look fancy, what do I need to provide in order to create my ad?

VVN will create your ad for you, using nothing more than a simple business card and/or logo. VVN ensures that customers are pleased with their ad before the message is distributed. VVN’s customers are often, not only pleased, but also pleasantly surprised with the graphic design and imagery displayed in their ad. Customers may also use their own ads, as long as they conform to VVN’s file submission standards.  

How much does it cost to advertise on VVN?

Ad rates start at a low $50 dollars per month. When you consider the average number of plays per week, at this rate, your ad cost is just a little more than a penny per display! The primary element of VVN’s pricing structure is based on the advertising industry standard “CPM” measurement (cost per thousand viewers). VVN’s prices start at approximately $10 CPM and only go lower if you sign a contract for 90, 180 or 365 days. In other words, the MOST you’ll pay is about $10 for every thousand people who have an opportunity to view your ad. 

How long does it take to place my ad on the Value Vision Network?

Customers can have their new ads playing within 24 hours of approving their ad. Updates and edits to an existing ad submitted before 12:00 p.m. are typically reflected the very next business day. Ad placement edits and update turnaround times may vary and are subject to advertiser demand. Your VVN sales representative will give a firm estimate at the time of your order.

What about exclusivity or competing ads?

VVN provides a premium option which allows an advertiser to “corner the market” in any given location. By selecting this option, advertisers are ensured that no other business of their same type will be advertised in that same location.

Do I receive a volume discount or incentive for long-term advertisement?

VVN customers who advertise monthly, quarterly, semi-annually or annually may qualify for discounts ranging from 5-15% off the standard $10 CPM rate. The longer your ad runs, the lower your CPM gets!  In addition, the more locations or viewers you select for your ad, the lower the price as well.  For instance, selecting to have your ad displayed at 6 to 10 locations (that’s between 36,000 – 60,000 viewers a month) gives you a 5% discount on top of the savings you get with a longer term contract.  See our rate card for specific prices and discounts.

How do I know if my advertising is working?

We encourage our advertisers to extend special offers exclusive to VVN viewers. You’ll be able to measure your ad impact and realize your success rates more effectively if you offer “mention this ad” specials to VVN viewers.