As we've discussed at great length, the only
way to really be sure about what you are paying for advertising is
to know and understand your Cost Per
Thousand (CPM). As mentioned, our prices start at $10 per
thousand viewers and only go lower. Please refer to our standard
rate card below for detailed pricing and savings based on increased
viewers (more locations) and extended contracts. These Rates
apply to the Value Vision Network only. Click
here for Pet Vision Network prices.Click
here for VVN Doral prices.
2005
Rates
Premium Location
Pricing
Number
of Locations
Discount
1
Month
3
Month
(Save 5%)
6
Month
(Save 10%)
12
Month
(Save 15%)
1 to 5
0%
$150
$143
$135
$128
6 to 10
5%
$143
$135
$128
$121
11 to 25
10%
$135
$128
$122
$115
26 to 50
15%
$128
$121
$115
$108
51 to 100
20%
$120
$114
$108
$102
101 to 200
25%
$113
$107
$101
$96
201 to 500
30%
$105
$100
$95
$89
Plus
Location Pricing
Number
of Locations
Discount
1
Month
3
Month
(Save 5%
6
Month
(Save 10%)
12 Month
(Save 15%)
1 to 5
0%
$100
$95
$90
$85
6 to 10
5%
$95
$90
$86
$81
11 to 25
10%
$90
$86
$81
$77
26 to 50
15%
$85
$81
$77
$72
51 to 100
20%
$80
$76
$72
$68
101 to 200
25%
$75
$71
$68
$64
201 to 500
30%
$70
$67
$63
$60
Standard
Location Pricing
Number
of Locations
Discount
1
Month
3
Month
(Save 5%)
6
Month
(Save 10%)
12 Month
(Save 15%)
1 to 5
0%
$75
$71
$68
$64
6 to 10
5%
$71
$68
$64
$61
11 to 25
10%
$68
$64
$61
$57
26 to 50
15%
$64
$61
$57
$54
51 to 100
20%
$60
$57
$54
$51
101 to 200
25%
$56
$53
$51
$48
201 to 500
30%
$53
$50
$47
$45
Ad
Creation & Editing Fees
Price
Ad
Creation / Setup Fee
$100
Existing
Ad Edit Fee
$20
These are our standard rates and you may be
eligible for even greater savings or incentives if you are a new advertiser,
so contact us today for a custom quote!
Value Vision
Network - Doral
VVN Doral Advertising includes the ENTIRE Network
for ONE LOW PRICE! For just $250 per month, your Ads will run
at EVERY Location on the network (25 locations are planned). With
longer contracts, rates drop to as low at $150 per month, which is
equivalent to a CPM Rate of ONLY $1.50! That means you are paying
just $1.50 for every one thousand viewers!
Please
call
305.718.8464 for more
information on Value Vision Network - Doral
Digital Signage
Costs vs. Traditional Advertising
As you can see our prices are
extremely competitive, compared to some examples below:
South Florida Examples (as of March 2004):
Source
Frequency
Circulation
1/2
Page
Ad Cost
CPM
Weston Voice
Monthly
30,000
$581
$19.37
Weston Express
Monthly
22,582
$600
$26.57
Val Pak
Weekly
20,000
$1,000
$57.00
The Flyer
Weekly
25,000
$480
$19.25
Clipper Magazine
6 Weeks
25,000
$649
$25.96
Today's Shopper
Monthly
15,000
$550
$36.67
Hometown Magazine
Quarterly
30,000
$900
$30.00
Keep in mind that Circulation does not equal
Readers, so these sources may quote you readers of more than 2 times
the numbers above, because they assume 2 to 2.5 readers per household.
That is of course based on census statistics and unlike our competition,
we only count paying customers as viewers, not their children.
Please also note that these prices are for 1/2 page
or equivalent types of ads, which may or may not
be in color or may be 1/8 page inserts like in the
case of Val Pak. Comparing a 1/2 page ad in
a magazine that runs once and may or may not be
seen by the household that receives it to our FULL
SCREEN, Multi-Media ads is not even fair.
How many of these sources go right into the trash
when you get them anyway?
Finally, these are sample prices we got from each
source in or around March 2004 and are subject to
change, they also do not reflect specials or incentives
they may be offering and their frequency may have
changed since these statistics were gathered.
For complete and accurate competitive pricing, we
suggest you contact these sources for their latest
and most accurate prices.
In addition to the production run rates above, there
are two other charges to be aware of. The
first is our Ad creation or setup fee which is a
fixed, one time only charge.
For this fee, we'll create your ad from scratch
using only your ideas or we can transform a print
ad or business card into a multi-media, animated,
full color ad for the same price. We have
specific standards with which each ad is created,
using Flash, so it's possible if you have your own
flash developer, that you can use an existing ad,
however, as we have to analyze it and make sure
it conforms to our standards, the standard price
still applies.
In the event that you want to change your ad from
time to time or on a regular basis, we charge only
a nominal edit fee, provided we are changing
an existing ad that we created. This includes
changes to text, fonts, color, pictures, etc. as
long as the changes take place within the context
of the original ad. An example of this would
be to take an ad that for instance states a specific
special, like "Buy 1, get 1 FREE!" or
uses certain colors, we can change the specials,
colors and other relevant information, like addresses,
phone numbers, etc. for the same low fee of only
$10.00. This works well if you want to create
a series of ads that have the same look and feel
and run them at different locations, as we can create
the base ad for the $25.00 fee and then modify it
as many times as necessary for only $5.00, or if
you want to run an ad for a year and change the
specials every month or week, the $10.00 fee allows
you to do this with no cost concerns and works well
over the long haul. Click
here for example scenarios.
Please
note that the Ad Creation & Edit fees are based on the contract
length, so if you advertise for a longer time, the fee is reduced.
